Instagram is one the fastest growing social media apps considering its audience. With each passing day it is becoming a delegate of brand presence and traffic driver for many businesses. Many people doing business are using this social app to not only build a loyal customer base but also a wide range of audience and attention.

Least be said, the social presence has turned into quite a competitive cornerstone. People are actually turning to learning ways to use this app and growing an organic audience. However this task in itself may prove to be quite handy especially if your strategies aren’t up to the mark. The larger the audience, the harder it may be to manage, however it can turn out to be a unique experience of engagement. Therefore it isn’t surprising that many brands turn to finding the easy ways and pay for likes and followers.

These shortcuts may temporarily seem like a solution but neither are they worth it nor do they last considering with each instagram update the algorithm weeds out these low quality accounts. Moreover there’s no point in having a fake fan base especially since they are not engaged in whatever you are offering. In order to land real purchases, you need to ensure that your presence and audience are both active and real. This is the only right way to build authentic followers with proper engagement.

Following are a few tips over building your own followers base:

Ways to increase Instagram Followers

1. The first step is to optimize your account completely. This requires you to think up your brand’s  Instagram bio. You need to put a proper bio, username and profile picture in order to assert your presence properly.
2. Remember the account optimization represents you and therefore being genuine and transparent is very much important for your audience. Your brand identity needs to be reflected through your bio and other images.
3. Linking back to your product pages or link or using hashtags or IG link landing pages can really direct your audience to the relevant place, so use them to your advantage.
4. Make sure that your username is also easy to remember and closest to your brand name and avoid numbers or special characters.
5. It is also recommended to keep your username in line with your other social media handles.
6. Do not post randomly or at will, being spammed can quickly get you un-followed. Maintain a regular posting schedule and research the best time to post your content.
7. Scheduling your posts can help you get your posts on the right timings in order to get visibility and engagement.
8. Being present over your instagram is crucial in order to have good response timing towards your customers. Ensure that you respond to them timely.
9. Get yourself brand advocates or user-generated content using partners for your brand voice  so that your brand content can end up in various feeds.
10. You can also reach a wider audience by engaging with notable influencers around you and find yourself collaborators for your business marketing.
11. Avoid fake followers as they contribute nothing to your brand and may even drive away your real followers especially if your content does not match your engagement. Only real people can share, like or comment on your content.
12. Promote your instagram on other social media accounts as well. Having visibility is crucial to gaining an audience.
13. The most crucial of all in your content. No matter how famous you are, as long as your content doesn’t engage the audience, you may lose followers. You need to understand the details of what your audience wants and needs from you.
14. Just like any other marketing, instagram marketing requires customer care and communication with the audience. It’s important that your business can handle the queries or concerns of your customers.
15. Using proper hashtags for your content. You need to go for hashtags that people are more likely to search. It is crucial that you put your time into researching the proper hashtags and how they work.

Conclusion:

While gathering proper instagram followers can be quite a task and may take a lot of time, it is still worth it to engage real followers rather than fake ones. Building proper customer relationships and making your instagram followers happy is the best way to keep them loyal for a long run. Lastly you can also take inspiration from other instagram accounts or check out some Successful Australian Instagrammers to take ideas regarding audience engagement and account management.