When millennials buy a new product, they expect a full package, including product packaging.
We all know how one feels when they down the grocery aisle and get overwhelmed by the countless options in the store. In a perfect scenario, the product you have come to buy should check all the boxes to grasp your attention with little to no competition. Sadly, that’s not the case in most instances. Instead, we come across a myriad of products in the retail environment and are forced to narrow down the options using our own checklist.
As time goes by, the products on the retail shelves only increase, giving millennials more options to consider than ever. Leveraging innovative custom rigid boxes is one way to entice millennials and overcome this obstruction.
Here are some tools to lure millennials with bespoke rigid boxes:
Use Limited Edition Custom Rigid Boxes
Unlike others, millennials are always on the lookout for the next ‘cool’ thing. When brands offer them a limited edition collection, it gives them a sense of exclusivity and makes them feel esteemed. Furthermore, businesses can use limited-edition custom rigid boxes to keep abreast of seasonal events and promotions. Coca-Cola is renowned for using this approach. Earlier, the leading soft drink brand has introduced a Taylor Swift collector’s edition can to celebrate individuality. The special can featured Taylor Swift’s logo along with one of her popular quotes.
Mac Cosmetics is another example in this regard. The cosmetics brand is widely known for its limited-edition packages. Their specialized packaging themes ranging from Wonder Women to its villains.
Similarly, several other brands have used limited edition packages. You, too, can use the limited edition wholesale rigid boxes either to show your support for a noble cause or to celebrate an event. This is an excellent way to draw in prospective customers.
Promote Sustainability & Environmental Awareness
The research has depicted that 55% of millennials are more likely to develop a positive image of a brand when you use cause marketing. An effective way to harness the power of cause marketing is by using eco-friendly rigid boxes.
Here’s the perfect recipe for growing your business by promoting sustainability and environmental awareness. A nature cleaning product brand has developed the first container with recycled and ocean plastic.
Lush Cosmetics has introduced a little green bag, which the brand described as the ‘greenest gift.’ The pack includes a reusable wrap and some tins, five unwrapped cosmetics, and an eco-friendly cardboard sleeve with specific instructions.
Bring Something Unique To the Table
Unlike Gen Y and Z, millennials are more open to adopting new ideas. As a result, they always look forward to businesses for the next big idea. They are attracted to brands that can swiftly embrace their rapidly evolving needs and wants. Most of all, they have a strong desire for convenience.
Heinz has adopted this technique to launch its Dip & Squeeze Ketchup with dual function packaging that makes it easier for people to relish it on the go.
BANDiful is another brand from this league that offers functional benefit by introducing a novel packaging design that allows customers to avoid extra steps in unwrapping bandages.
Personify Your Wholesale Rigid Boxes
In a world of technology, millennials are still seeking a human element. As a matter of fact, they love to see brands as people with different personalities. Chipotle, for instance, is one brand that projects human-like qualities. Consider their carry out bags and cups; each of them conveys its own unique story that highpoints the value of ‘food with integrity’ in a slightly humorous way.
You can also imitate this concept and personify your wholesale rigid boxes to treat your customers by offering them a unique buying experience.
